September 21, 2011

Nivea Apologizes For Controversial Ad in Esquire

Skin care company Nivea has issued an apology for an advertisement that ran in Esquire magazine last month. The advertisement for Nivea for Men featured a clean-cut, African-American male holding what appeared to be a mask of a black man with an Afro hair style and a beard. The copy accompanying the ad read, “Look Like You Give a Damn. Re-civilize Yourself.”